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2010 Hermes Gold Award Winner

Graduation Live 2010 wins national PR award


ROANOKE – Roanoke County Public Schools received a coveted 2011 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign.

The school system received a 2011 Bronze Anvil Award of Commendation in the webcasts category for Graduation Live 2010, a program providing live online streaming coverage of high school graduations in Roanoke County, and later playback versions.  The school system was informed of the award by email during the live streaming coverage of Graduation Live 2011

“I’m delighted Graduation Live has been recognized with such a high honor,” said Roanoke County Public Schools Community Relations Specialist Chuck Lionberger, APR.  “The 2010 event was a great success and the recent 2011 event was equally successful.  We’re especially pleased that so many people were able to watch graduations even if they couldn’t attend in person,” Lionberger added.

“The Bronze Anvil Award of Commendation annually identifies those effective public relations plans and campaigns that demonstrate sound, well-conceived communication actions or tactics that are extraordinary in scope and implementation,” said Tanya Morah, APR, 2011 Bronze Anvil chair and associate professor of communications at Wilberforce University. “This award celebrates some of the best tactical practices of the public relations industry and a job well-done.”

The Bronze Anvil Award of Commendation was created by PRSA in 1969 to recognize outstanding public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Awards of Commendation are possible in 65 categories and subcategories, including Media Relations, Newsletters, Web Sites, Feature Stories, Press/ Media kits, Podcasts, Word-of-Mouth and Blogs.

Entries are judged by teams of PRSA members — and others who have specific category expertise — across the country. Up to two Bronze Anvil Awards of Commendation may be earned in each category or subcategory. No Award of Commendation is bestowed in those categories where the judges feel the entries do not rise to standards set forth for the award by PRSA.

 

About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.

(Last updated 6/13/11)