Marketing

Teachers: Mrs. Beth Davis, Mrs. Katrina Kish

 

Classes:

 

Introduction to Marketing

Marketing

Fashion Marketing

Sports, Entertainment, and Recreation Marketing

Advanced Marketing

Registration guide information

 

• Introduction to Marketing is the basic elective course offered in the three-year Marketing Program. The course is designed to provide students with the competencies needed for successful entry-level employment in marketing occupations. It equips students with the social, economic, marketing, and job search competencies necessary for successful employment in retail, wholesale, and service businesses. Manager, assistant manager, supermarket jobs, waitress, hotel/motel manager, cashier, fashion coordinator, salesperson, buyer, and many more jobs will be explored. Students will participate in DECA activities.

• Marketing: Co-op, he/she must have instructor approval and be willing to accept employment in a marketing occupation; student must be 16 by November 1. Marketing is designed for students pursuing a career in marketing. The course provides students with instruction that enables them to obtain and succeed in their chosen marketing occupation. Students may elect to combine classroom instruction with continuous, on-the-job training during the school year supervised by the marketing coordinator. On-the-job training during summer months also may be counted if supervised by the marketing coordinator with a training agreement and plan. Students concentrate on marketing competencies in the areas of economics, market planning, self-development, marketing math, employment and advancement, human relations, communications, physical distribution, personal selling, and sales promotion. Students will participate in DECA activities. This course covers the competencies needed to take the associated certification exam. By passing the exam, a student can obtain a verified credit.

• Fashion Marketing: This course introduces students to the world of fashion and the many career opportunities available. The curriculum will concentrate on developing competencies needed by apparel marketing employees in the areas of selling, advertising, display operations, product/ service technology, human relations, economics, market planning, and communi-cations. Students may elect to combine classroom instruction with continuous, on-the-job training during the school year supervised by the marketing coordinator. On-the-job training during summer months also may be counted if supervised by the marketing coordinator with a training agreement and plan. Students will participate in DECA activities. This course covers the competencies needed to take the associated certification exam. By passing the exam, a student can obtain a verified credit.

• Sports, Entertainment, and Recreation Marketing: This Marketing Cooperative Education course is designed to develop skills in the areas of marketing analysis, event marketing, communications, and human relations along with a thorough understanding of the sports, entertainment, and recreation industry, and career options available. Students combine classroom instruction with continuous, on-the-job training during the school year supervised by the marketing coordinator. On-the-job training during summer months also may be counted if supervised by the marketing coordinator with a training agreement and plan. Students will participate in DECA activities. This course covers the competencies needed to take the associated certification exam. By passing the exam, a student can obtain a verified credit.

• Advanced Marketing enables students to develop competencies needed to advance in full-time employment in marketing. Students develop advanced competencies in several of the same areas studied in Marketing and, in addition, develop compe-tencies in the areas of supervision, merchandising, market research, and management. Students combine classroom instruction with continuous, on-the-job training during the school year supervised by the marketing coordinator. On-the-job training during summer months also may be counted if supervised by the marketing coordinator with a training agreement and plan. Students will participate in DECA activities. This course covers the competencies needed to take the associated certification exam. By passing the exam, a student can obtain a verified credit.